APRIL 11 & 12, 2018

Features 2017

IDC - Practical Social Media Strategies to Grow Your Business

Donna Papacosta, Trafalgar Communications.

With Canadian cellphone ownership recently measured around the 80% mark and over 60% of Canadians reportedly active on social media, the need to develop an effective social media presence that delivers quality content has assumed ever greater importance for businesses, regardless of size. Yet how can organizations objectively judge which social media channels will work best for them, and deliver maximum return on investment? This one-hour seminar will lead attendees through understanding the importance of having an effective social media strategy, and how to make efficient use of social media including identifying channels to most effectively meet your evolving needs. Also included will be learning to integrate a content calendar into your social media program, and establishing useful techniques for continuous learning.


This seminar is IDCEC approved for one hour. Register to attend this fee-paying seminar through the IDC website.

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